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Elusive Fan: Reinventing Sports in a Crowded Marketplace

Elusive Fan: Reinventing Sports in a Crowded Marketplace :Reinventing Sports in a Crowded Marketplace

Format : Hardback
Publisher : McGraw-Hill Education - Europe
ISBN : 9780071454094
Publication Year : 2006
Language : English

A guide to business strategies that you can use for sports marketing, including developing star power, transforming and distributing a brand, filling the stands, and, important, understanding how fans make, break, and reconnect to a sport.